About Yonder Media

We’re living in the Age of the Audience. Audiences have taken control – shifting from passive, captive recipients, to empowered, disparate groups, more disengaged from brands than ever before.

Against this backdrop, it’s harder than ever to get audiences to notice your brand, care about it, or take any action. Unlocking this issue is key to sustainable growth.

Yonder is a media agency that thinks audience first. We help clients define the most effective journey to turn audiences into customers of their brand. We rethink the role of every touchpoint, both offline and online, from paid to owned and earned, because we believe that media is everything you do.

We call our unique approach Audience Experience Planning®.

With a diverse team, decades of experience and the passion you’d expect from an independent agency, we’re perfect for brands on a mission to grow. When it comes to media, we think our mantra says it all. Go Beyond.

Summary of Role

The Digital Account Director leads the development of digital media strategies and client service with respect to digital channels, and oversees implementation of digital media plans.

You work closely with the planning team to bring digital media strategies and plans to life, on their own, or as part of integrated media strategies for our clients.

Additionally you will help to drive the development of the agency’s digital media capabilities, working with the MD to develop the business case for investment; working with outside media and tech vendors and partners; and hiring, training and developing staff accordingly.

Key responsibilities

Brand Servicing

• Work alongside the Brand Leads in the management of key clients and projects, providing first class service to our clients
• As Director you will be given client accounts to oversee and be the digital leader for our clients with regards to digital marketing
• Manage the digital team to see campaigns through to delivery to appropriate service standards
• Develop close working relationships with our clients and delight them with attentive service and strategic thinking

Digital Media Strategy & Planning

• Develop digital media strategies for our clients that deliver against their campaign briefs in line with Yonder’s Audience Experience Planning proposition
• Create longer term, digital media strategies and roadmaps for our clients which translate into ongoing programs of activity (projects, tests, etc)
• Creating clear and impactful presentations and digital media plans to communicate our recommendations to our clients
• Work closely with media owners, creative agency partners and colleagues on client briefs to deliver creative and effective media solutions for our clients

Media buying and campaign management

• Oversee the digital elements of the media plan, working with outside partners as well as colleagues in specialist platform buying roles within Yonder
• Lead negotiations for media bookings, guiding your team
• Liaising with outside partner agencies (creative and media) on campaign development
• Own our media owner relationships, developing partnerships and finding ways to improve working practices

• Leveraging partner expertise for our benefit and the benefit of our clients

Agency development, Marketing and New Business

• Liaising with Above+Beyond creative agency teams on integrated accounts
• Support marketing of the agency, including:

• assist with the writing of case studies, award entries and any other trade media pieces

• contribute to the promotion of the Yonder Media through writing of blog posts and news items on the website & company social media pages

• Drive our digital thinking and ideas in new business pitching and business development, including both taking an active role in chemistry meetings and pitch presentations, and not just in a supporting role behind the scenes

Agency capability development

• Have a point of view on the agency’s capabilities today – and what capabilities should be developed for tomorrow
• Play a key part in establishing new capabilities and services, whether in-house or through external partners

Capabilities & Behaviours

• You will have a strong working knowledge of the UK digital media landscape
• You will have strong media planning skills and a decent knowledge of both brand and performance best practice
• You will have experience in client account management and have excellent client handling skills
• You will have a growing contacts book of media owners

• You have top notch communication skills (verbal and written) with natural gravitas in front of clients
• You have great organisational skills with attention to detail
• You will have leadership skills, in setting the tone for your team and bringing people with you
• You will be able to manage and develop different people in your team, adapting your management style accordingly to get the best out of everyone
• You will be able to hire effectively, and are able to identifying talent, nurture, and course correct where needed

• People recognise you as a digital leader across the Collective, someone to go to for advice, to bring in to their meetings and introduce another dimension of thinking and expertise
• You may have hands on experience buying digital media in platforms (Meta Ads Manager, DV360, Google Ads, etc)
• You may have knowledge of digital tracking technologies
• You have proficient computer skills (Powerpoint, Excel) and you might have a good eye for design

You will also have the following qualities as a ‘Beyonder’

• Natural team player and be able to turn their hand to a multitude of tasks
• Knowledgeable and opinionated on the media marketplace
• Curious and creative-minded
• Motivated to help us shape this fast-paced and exciting agency

Compensation

• Salary range £45k - £58k per annum
• 25 days holiday per annum plus 8 UK bank/public holidays
• In addition, we offer flexible Christmas break arrangements
• Summer hours in July and August
• Flexible working – Mondays and Fridays are our WFH days

• Membership of a contributory pension plan
• EAP (Employee Assistance Programme)
• Annual Travel / Season Ticket interest free loan scheme
• Health Cash Plan
• Dog friendly office

• ‘Cycle to Work’ scheme